
Less than a decade ago, invisible Orthodontics was still considered as a luxurious expensive service available exclusively at clinics. With today’s digital dentistry technology, we believe that invisible Orthodontics should be affordable and reachable for everybody.

We're a global team

OUR HISTORY
2010 - 2014
As a well established business, together with our partners in Europe, we were offering invisible aligners services, exclusively to clinics that we have trained.
2015 - 2016
We have started the expansion of our invisible aligners services across clinics in Europe.
2018
We have created the concept which no longer requires customers going through the clinic and get all of the treatment online through our unique system and process.
2019
We have launched the online aligners treatment concept in Europe.
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Our team was established to ensure the best outcomes for our patients. Our partner lab, originally based in Europe, has experienced significant growth and recently expanded to the Gulf region, where it now operates from larger premises. Our team comprises orthodontists and lab technicians specializing in aligners, supported by a multilingual customer service team.

Jessica Rayes
Executive Consultant
Orthodontics Business Expert

Dr. Jad Francis
Medical Director
Dentist - Dental Surgery Professor

Dr. Moe Helawy
Orthodontist Consultant